Nicki Keohohou

CEO & Co-Founder of the Direct Selling World Alliance (DSWA)

Nicki Keohohou is the CEO & Co-Founder of the DSWA. Nicki is an Accredited Business Coach and highly successful trainer and has spoken at conventions for companies around the world such as Avon, Mary Kay Cosmetics, USANA, Ignite, Thermomix, Juice Plus, Intimo, Norwex, Tupperware and hundreds more. As Co-Founder of the DSWA, she has contributed greatly to the development of the DSWA Coach Excellence School®, coaching audio programs, eBooks, two #1 best-selling books and the DSWA Principle-Centered Coaching® programs. She has coached hundreds of independent business owners as well as corporate executives.

Nicki was named as one of the top 30 female entrepreneurs in America. She has been a successful field leader, Direct Selling corporate executive and consultant to the industry. She is a member of the DSWA Coach Excellence School faculty, a DSWA Accredited Coach and a Certified Business Coach (CBC) accredited by the Worldwide Association of Business Coaches.

Nicki Keohohou began her career as a direct seller more than 30 years ago. Today she teaches and motivates direct sellers around the world through her workshops, seminars and audios. She has been a successful distributor, corporate executive and consultant for hundreds of corporations including many of the industry’s leading companies.

Through conference trainings and keynote addresses, Nicki is known for inspiring attendees to greater achievement with her enthusiasm, passion and industry insights. Her innovative workshops are filled with content and exercises that teach direct sellers how to perfect the skills that yield lasting success. As a result of years of experience in direct sales, and now serving as CEO of the Direct Selling Women's Alliance, Nicki has acquired a broad base of knowledge that can make a significant difference for distributors, leaders and corporate executives.

About the Direct Selling World Alliance (DSWA)

The DSWA is a global organization serving thousands of Direct Selling members with resources dedicated to improving their personal and professional development, training, selling, recruiting, and operational strategies. Founded in 2001, and guided by a board of the industry’s leading experts and professionals, the DSWA is a one-stop-shop for Direct Selling entrepreneurs and companies.

"The DSWA supports companies and individuals involved in the Direct Selling profession," says CEO and Co-founder Nicki Keohohou. The mission is to provide members with current information, resources, education and support that empowers them to achieve personal and financial success through Direct Sales.

Participants in DSWA Programs demonstrate improved recruiting and selling methods, develop leadership skills, take control of their finances, experience increased retention, and most importantly, grow their businesses.

Programs such as the ELITE Leadership® Certification Program and the renowned DSWA Coach Excellence® School have been adopted by some of the top Direct Selling companies in the world.

The DSWA was founded by Nicki Keohohou and Grace Keohohou after a combined 40 plus years invested in creating and maintaining successful Direct Selling businesses, both in the field and in corporate positions, as well as consulting for some of the world’s largest Direct Selling companies.

DSWA is a global community for more than 56 million home-based entrepreneurs, and its members are affiliated with many of the thousands of Direct Selling companies which generate combined annual revenues exceeding $109 billion. The foremost provider of industry-specific training and services, the DSWA is headquartered in Kailua, Hawaii with affiliated offices in Melbourne, Australia and Monterrey, Mexico.

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